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CHRISTINA YAU
E-Commerce App*
**This project is under an NDA so some images and/or text will be hidden**
A CUSTOMER-TO-CUSTOMER MARKETPLACE PLATFORM
A simple and intuitive online marketplace to easily satisfy customer needs
The goal was to design a payment app that allowed for quick payment and social connection in an organic way.
Overview
Duration: 4 months
Tools: Figma, FigJam, Balsamiq, Bravo Studio
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Role: Designer
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A client reached out about a unique business endeavor he was considering and asked if I could design an e-commerce marketplace app for him. I agreed and helped direct the product strategy and research and design process from concept to high-fidelity prototype. This app allowed customers to directly give and receive goods. ​
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I gained valuable experience owning the design process, thinking critically about applying research and design techniques, and collaborating with other design partners and stakeholders.
My Process
Product Strategy
A Growth Opportunity
I had the task of of giving my client a product strategy and timeline of what needed to be done and why. It was the first time in my design career where I was given free reign to design my own product flow. I knew I also needed to rely on my previous background of project management and adopt Agile methods to this task.
Here are some questions I considered:
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What are the end goals and expectations of the business and user?​
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What tools would be needed in (keeping in mind cost and efficiency)?​
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What practices should I adopt into my research and design process that would help create a better product?
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Here are some considerations I had for my own personal growth:
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What areas of growth do I have that this project can challenge me in?
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What areas am I weak in that I can learn from others?
Product Strategy
Assembling the Team and Timeline
With the permission of the client, I invited another designer to collaborate on this project together. Together we balanced our strengths and learned from each other throughout the design process. Later on, a UI designer also joined our team during the design phase.
I created a timeline based off of Agile methods with two-week sprints and end-of-sprint retro meetings. I also coordinated weekly check-in meetings with the client to ensure our product goals were aligned and keep our client in the loop. ​
View Phase #1 Timeline
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Marketing Research
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User Interviews
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User Persona
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Low-Fidelity Prototype
View Phase #2 Timeline
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User Flows​
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Style Guide/UI Components
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High-Fidelity Prototype
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Development
More to come soon!
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